There are 5 good reasons as to why text ads are essential to marketing your business online.

1. Text advertisements are not blocked by ad blockers.As opposed to online banners and other graphical advertisements, static text ads are never blocked by ad blocking software. As such, every impression will be visible to all site visitors which results in more visitors to your site at a lower cost per visitor.

2. They look as part of the publisher's website by appearing as part of the website's content, visitors to the publisher�s website will not subconsciously "filter out" such advertisements and will be more likely to see your text advertisement.

3. They drive targeted traffic.By advertising on sites with the same theme as yours, visitors viewing your advertisement will have the same interest in your product or services. This increases the likelihood of converting the visitor into a customer.

4. They help improve your natural search engine rankings. Many search engines base the popularity of a site on the quantity and quality of the links the site has pointed to it. A site with a large number of quality links will therefore rank higher than a site with a lower number of links.

5. They lower costs. Text ads cost less than alternate forms of advertising such as Pay-Per-Click, Banner, and Pop-Up advertising. They are far more effective in creating a return on your investment.